Your authentic voice will connect to your readers. Instead, write as you would if you were trying to convince a friend or family member to use the library. What does your community need? What can you provide for them? And most importantly, how can your library demonstrate the way it is different than any other organization?Īnn recommends you lose the marketing voice for your newsletter. What I’ve learned from Handley is that your newsletter is your opportunity to directly connect with cardholders in their inbox. It stands out because she focuses less on the news part… and more on the letter. Handley has one of the best newsletters I’ve ever seen. She is currently listening to Scar Tissue by Anthony Kiedis.Focus less on the news, more on the letter Lori Reed is the Marketing Specialist for NoveList.
Kathy draws on her experience leading the marketing and community relations department at a large library system, her work in corporate and government communications, and as a member of the media, in her consultations with library marketing teams. Kathy Lussier, APR, is the Engagement Manager for NoveList where she helps libraries reach readers and promote their programs, services, and collections in strategic ways. She is thrilled to return to public service and is passionate about connecting communities through the library. Prior to her current role, she worked in school and library marketing for publisher Chronicle Books and was an educator for over a decade. Among the 1500+ events that happen throughout the system monthly, she promotes system-wide programs such as the Library’s flagship summer learning program Summer Stride and annual literary event One City One Book. Jaime Wong is the Public Relations Officer for San Francisco Public Library, where she oversees and coordinates marketing and public relations campaigns for the Main Library and 27 branch libraries throughout the city. Since joining Shreve Memorial Library in 2017, Samantha has worked to develop the library’s Strategic Plan, increase awareness of library resources and services as well as attendance at library programs and events, and establish a library foundation.
She is a proud alum of Tulane University and brings over 15 years of marketing experience in the public and private sector to her role with Shreve Memorial Library. Samantha Bonnette is the Marketing and Development Manager for Shreve Memorial Library, a 21-branch library system serving Shreveport, Louisiana and the surrounding Caddo Parish. She loves working in libraries and is especially passionate about ensuring staff have the tools and information needed to better serve their communities. She oversees Circulation, Automated Materials Handling Systems, public access to Wi-Fi and computers, the Electronic Resources and Interlibrary Loan Departments, as well as the Distribution Center, an offsite storage and collection rebalancing facility. Sufa Anderson is the Access Services Manager for the Las Vegas-Clark County Library District.
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